Elements of an Effective Marketing Plan

There is no short-cutting the most critical part of any marketing campaign — the plan. That’s why this article goes into detail about the nine ingredients every effective marketing plan should have. You’ll

Best Marketing Techniques for 2022

At the same time, putting your marketing strategy into play is different than creating that strategy. It’s the channels, techniques, and tactics that help realize the vision. In addition, marketing a brand online

Definition of Marketing Research

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, refine, and evaluate actions; monitor performance; and