There is no short-cutting the most critical part of any marketing campaign — the plan. That’s why this article goes into detail about the nine ingredients every effective marketing plan should have. You’ll

At the same time, putting your marketing strategy into play is different than creating that strategy. It’s the channels, techniques, and tactics that help realize the vision. In addition, marketing a brand online

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, refine, and evaluate actions; monitor performance; and

With so many businesses struggling to find permanent marketing hires, many are instead filling the gaps with temporary hires. The resulting boom in temp marketing roles is a great opportunity for qualified candidates.